Strategic support for beverage suppliers looking to grow their footprint within the hospitality industry, from on-premise brand representation to independent retail accounts.
Gail Conde has spent two decades moving between distributor and supplier seats — RNDC, Breakthru Beverage, and Southern Glazer's on one side; Código 1530, Santo Spirits, and Frey Ranch Whiskey on the other. That dual vantage point is what Luxxe brings to a supplier partnership: an operator's read on what actually earns a placement, and a brand-side understanding of what it takes to build lasting distribution.
For beverage brands expanding within the hospitality industry as well as independent retail accounts, that means a partner who can speak credibly to both the buyer and the bottle.
"Gail was a great part of the Santo Tequila team. She brought passion, hustle, and authenticity every day, and I could always count on her to represent the brand the right way and create a great experience wherever she went. I'd recommend her without hesitation."
— Guy Fieri
Each engagement is tailored to where a brand is in its growth — new to a market, scaling distribution, or looking to deepen relationships with existing accounts.
Go-to-market planning for brands entering a new region or channel — positioning and a realistic roadmap for building on-premise presence from the ground up.
Structured programs that turn brand goals into placed bottles — identifying the right accounts, building the pitch, and managing the relationships that get a brand on the shelf and the menu.
On-site trainings and activations that put a brand in front of the people who sell it — bartenders, servers, and beverage directors — so it's recommended with confidence, not just stocked.
Boots-on-the-ground representation in market — building relationships with operators, distributors, and buyers on a brand's behalf, backed by two decades of standing relationships across the channel.
Structured trade tastings and education sessions that build category knowledge and brand advocacy among distributor sales teams and hospitality staff alike.
Connecting supplier partners with the right restaurant, hotel, and hospitality group relationships — matching brand identity to venue and guest for placements built to last.
I'm Gail Conde, founder of Luxxe Hospitality Group. With 20+ years moving between distributor and supplier roles, I help beverage brands build real, lasting placements in the hospitality channel — not just a line on a distributor's book. If you're a brand looking to launch, expand, or deepen your presence in a market, I'd like to hear about it.